What we've learned after building dozens of sites for independents
After projects with hairdressers, caterers, photographers and vets, certain things keep coming up. Here they are, straight up.
Every project brings its surprises. But over time, certain things keep showing up. We've decided to write them down, because they seem useful well beyond website creation.
Clarity wins every time
A beautiful but confusing site doesn't convert. A simple, clear one does. Visitors landing on your page have one question: "Can this person help me?" Your site needs to answer that question in under ten seconds.
Photos do 80% of the work
You can have the best template in the world, but if the photos are dark or blurry, the result will be disappointing. Investing in a few good images of your work is probably the single best thing you can do for your online presence.
Clients always underestimate content
"I'll send you the texts next week." That's the sentence we hear most often. Three weeks later, the project is on hold. Prepare your content before starting the build. It will save you a lot of stress.
A website needs maintenance
A site you stop updating sends the wrong signal. Opening hours, prices, photos. Set aside at least an hour per quarter to check that everything is still accurate.
The most important thing: just start
Many independent workers wait for "the right moment" to build their website. That moment doesn't exist. An imperfect site that's live is infinitely more valuable than a perfect site that doesn't exist yet.
That's actually why we built Seemy. So that launching a website isn't a mountain to climb, but just a normal step in growing your business.