Your website matters more than your Instagram page
Social media is useful, but you don't own it. Your website, you do. Why you should invest in both, but not the same way.
We get this question a lot: "I have 3,000 followers on Instagram, do I really need a website?" The short answer: yes. The long answer is this article.
You don't own your social media accounts
Instagram, Facebook, TikTok. These platforms lend you their space, they don't give it to you. An algorithm change, an account wrongly suspended, an update to the terms of service. Overnight, your audience can disappear and you'll have no say in the matter.
Your website belongs to you. The domain, the content, the customer data. No one can take it away.
A website works while you sleep
An Instagram post has a lifespan of a few hours. A well-built, well-optimised page can bring in visitors for years. The two tools don't play in the same league.
Serious customers always look for your website
Before making a purchase or booking an appointment, most people search your name on Google. If you don't have a website, or if yours is old and out of date, some of those potential customers will simply move on to someone else.
Together, they really work
Social media to get discovered, your website to convert. That's the combination that works. Social platforms catch attention, your website turns that attention into a contact, an order, a loyal customer.
If you don't have a website yet, now is probably the best time to build one. With Seemy, you can have one online within a few weeks, without the headache.
